How would a design museum in Madrid look like? The Design Forum is a concept for a gathering space for people to learn, question, debate, and share everything about design. The Forum will host exhibitions, lectures, discussions workshops, festivals, and yearly awards.

It would be strategically located in Casón del Buen Retiro, a historical building in the center of Madrid’s cultural area. The brand aims to convey the main values of the Forum; community, inquiry, and self-expression. This was achieved by developing a brand that was dynamic and yet cohesive through the use of distortions.