Bititi, a paradisiacal escape and fictional island, was conceived after a thorough investigation of the African continent—its history, demographics, and culture.

Our proposal for Bititi's identity was driven primarily by five main pillars: sustainability, innovation, diversity, collaboration, and happiness, all while honoring the island's diverse and vibrant culture.

Inspired by Bititi's landscapes, textures, and literature, various iterations were explored to develop the overall visual identity.

In collaboration with Claudia Tizón